Call Us Today: (843) 799-5006

Now celebrating 10 years in the Pee Dee!
804 2nd Loop Road
Suite A-1
Florence, SC 29505

Ask about our specials!

Every week we have some amazing specials for you guys! Check out our facebook or ask about them when you come in!
Learn More!

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Frozen Lemonade

Relax and cool off with our NEW Frozen Lemonades, made with real, fresh fruit! Our Frozen Lemonades are a delicious
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Frozen Custard Cakes

Rita’s Frozen Custard Cakes make for an unforgettable event. They’re perfect for birthdays, holidays, special
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Flavor Gallery

Now Open until 900p dail

  • Monday1200p - 1000p
  • Tuesday1200p - 1000p
  • Wednesday1200p - 1000p
  • Thursday1200p - 1000p
  • Friday1200p - 1000p
  • Saturday1200p - 1000p
  • Sunday1200p - 1000p

Ritas Rewards

Rita's Punch App

Our mobile loyalty program brings Ice, Custard and Happiness to all our guests. Punch your virtual rewards card when you visit us and earn a FREE Regular Italian Ice on your 8th visit! Click Here.

Rita's Cool Alerts

Sign up for Rita’s Cool Alerts program and receive a text and/or email alert whenever your local Rita’s has your favorite flavor! Click Here to sign up now!

Events and Catering

(843)799-5006
info@ritasofflorence.com
Need help with catering for your next event? Contact us today to have delicious Rita's at your next event.

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Ritas of Florence

Rita’s didn’t invent Italian Ice, but we certainly made it cool. That’s what happens when you combine Italian Ice and happiness. And yes, in case you were wondering, there really was a Rita. Ice. Custard. Happiness. It’s a simple, straight forward Promise. And one we work hard to make good on. Every day. In every location. With every Guest.

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We are continually working to improve this website’s performance and accessibility for all users, including people with disabilities. If you have a disability and have any difficulty accessing this website, please contact me by phone or email and I will make every effort to ensure you can access this website. You can call me at (843) 799-5006 or email me at info@ritasofflorence.com. Please note that phone calls are not staffed 24 hours a day and you may not get a real-time response on phone.